Haven Paid Social

The challenge:

Develop an identity for engaging paid social assets that showcase the unique experiences and attractions of Haven holiday parks, inspiring family audiences and couples to book their next UK staycation. The assets capture the variety and appeal of Haven’s offerings, from scenic coastal views to family-friendly activities, creating excitement around their seasonal deals, and on-park entertainment.

Adaptive & Reactive

across numerous audiences and channels

Audiences

  • Core family

  • Under 5s

  • Adults

  • Dog Owners

  • Core family

  • Under 5s

  • Adults

  • Dog owners

Holiday Sales Campaigns

Caravan Sales Campaigns

Myth-busting Campaigns

The Payoff

The paid social adverts achieved strong performance, delivering a significant increase in engagement, impressions, and conversions, while effectively reaching the target audience. Some key performance statistics of our myth-busting campaigns include:

  • 23% increase on ad recall

  • 4.4% increase in awareness

  • 2.1% increase on purchase intent

  • 5.5% increase in brand preference taken from Centre Parcs

  • Consideration increases in core and growth audiences

Next

Organic Social